OUR METHOD

5 steps. 90 days. Zero surprises.

Every client follows the same method. Same meetings, same deliverables, same transparency. There's no 'art' in marketing — we think like engineers.

TOTAL TIME

90 days

DELIVERABLES

8 reports

MEETINGS

Weekly + monthly

OVERVIEW

Deep Discovery

Week 1

Audit + Strategy

System Setup

Week 2

CRM + Tracking

Launch & Test

Weeks 3-4

First Campaigns

Optimize & Scale

Month 2

Performance Boost

Sustainable Growth

Month 3+

Continuous Growth

PHASE 01

Deep Discovery

Week 1

We understand your business, product, customer, and current state. Before running a single ad, we clarify exactly what we'll do. In this phase, there are no unknowns — every data point gathered, every goal written, every risk discussed.

What we do in this phase

Audit of existing ad accounts (Meta, Google, TikTok)
Website and funnel analysis
Existing customer data and CAC analysis
Competitor and market research
Target audience personas (3-5 detailed personas)
Ideal customer definition and segmentation
Strategic goals and KPI definition

DELIVERABLES

12-Page Audit Report
Strategy Document
Persona Document
60-Day KPI Targets

MEETINGS

Strategy Discovery Call · 90 min
Audit Review Call · 60 min

PHASE 02

System Setup

Week 2

Before launching the first ad, we build the infrastructure. CRM, tracking, pixel, automation. You can't manage what you can't measure — so we build the measurement system first.

What we do in this phase

Go High Level CRM setup (or existing CRM integration)
Meta Pixel + Conversion API setup
Google Ads Conversion Tracking
GA4 e-commerce / lead tracking
n8n automation workflows
WhatsApp Business API integration
Lead scoring system
Test & QA process

DELIVERABLES

Tech Stack Setup Report
Tracking Test Results
CRM Access Credentials
Automation Flow Document

MEETINGS

Tech Stack Walkthrough · 60 min
CRM Onboarding · 30 min

PHASE 03

Launch & Test

Weeks 3-4

First campaigns are live. We test 3-5 angles, try 2-3 audiences, race 5-8 creatives. In this phase, we're not looking for the 'right answer' — we're looking for 'real data'.

What we do in this phase

First creative briefs and production
3-5 ad angle hypotheses
2-3 audience variations
Landing page A/B tests (headline, CTA, offer)
Lead magnet or offer goes live
Daily performance tracking (first 7 days are critical)
First performance report

DELIVERABLES

First Creative Set (5-8 assets)
Live Campaign Links
Weekly Performance Report (×2)
First Optimization Recommendations

MEETINGS

Weekly Performance Sync · 30 min
Creative Review · 30 min

PHASE 04

Optimize & Scale

Month 2

We've identified winning angles, audiences and creatives. Now we shift budget to them and scale up. At the same time, we kill the losers and keep testing new hypotheses.

What we do in this phase

Scale-up of winning campaigns (gradual budget increase)
Creative iteration (weekly)
Lookalike audience expansion
Funnel optimization (intervene at drop-off points)
CPL reduction operation
Lead quality improvement
Improving the sales team's lead handling

DELIVERABLES

Monthly Performance Report
Scale-Up Plan Document
Updated Creative Library
Lead Quality Analysis

MEETINGS

Weekly Performance Sync · 30 min
Monthly Strategic Review · 90 min

PHASE 05

Sustainable Growth

Month 3+

The system works, numbers are predictable, growth is continuous. Now we scale by opening new channels, new markets or new offers. You focus on your business, we focus on the machine.

What we do in this phase

Opening new ad channels (TikTok, LinkedIn, YouTube)
New market/location expansion
Testing new offers and product lines
Brand awareness campaigns
Customer retention and LTV operations
Quarterly Strategic Review
Annual growth plan

DELIVERABLES

Monthly KPI Dashboard (live)
Quarterly Business Review (QBR)
Annual Growth Strategy
New channel launch reports

MEETINGS

Weekly Performance Sync · 30 min
Monthly Strategic Review · 90 min
Quarterly QBR · 2 hours

PARTNERSHIP

Two-way transparency

Good results require effort from both sides. Here are the expectations — clear and honest.

What you get

Fully transparent live dashboard access
Weekly performance report (email + WhatsApp)
Monthly 90-min strategy call
Quarterly Business Review
Direct access via WhatsApp/Slack
60-day KPI guarantee (or retainer refunded)
All creatives and copy belong to you
All CRM and data belong to you (even if our agreement ends)

What we expect from you

Attendance at the weekly 30-min syncs
Content approval within 48 hours
Ad budget (kept separate, in your account)
Access to existing data and assets (Meta, Google, CRM)
Sales team calls leads within 60 seconds
Open communication for feedback and questions
Agreed KPIs and goals
Consistent product/service quality

GUARANTEE

If no results in 60 days, retainer refunded.

60-Day KPI Guarantee: If we fail to hit the KPI targets set in the strategy session within the first 60 days, the first two months of retainer are refunded. Ad budget is not included in this guarantee.

Want me to show you this method working for your business?

In a free 30-minute strategy session, we'll figure out together what your business needs in each phase.