LinkedIn ads agency: B2B ads and content that reach decision-makers
If your customer is a company, you find them on LinkedIn by job title, not on Instagram.
- What?
- LinkedIn ads targeted by job title, industry and company size, plus B2B content published from the founder's profile.
- Who is it for?
- Businesses whose customers are companies: B2B software, corporate training, consultancy, exporters.
- What's included?
- Target account list · campaign setup · lead forms · tracking · profile optimisation · weekly content · CRM integration.
- How is it measured?
- Qualified leads, number of meetings, cost per meeting, engagement from target companies.
- What does it connect to?
- CRM and AI Automation · Web Design and UI/UX · Market Research and Offer Design.
The 4 problems we see most often:
Ads reach the wrong people
On Meta it's hard to isolate the decision-maker.
Expensive clicks, no leads
Targeting isn't narrow and the offer is weak.
The founder's profile is silent
Buyers check the person first; an empty profile doesn't build trust.
Leads come in, no follow-up
In a long B2B sale they're forgotten within weeks.
Two channels, one system
Ads
- Targeting by job title, industry, company size and target company list
- LinkedIn lead forms and message ads
- Retargeting website visitors
Content
- Weekly B2B content from the founder's and company's profiles
- Case, opinion and industry posts
- Someone who sees the ad finds trust when they visit the profile
Ads reach the decision-maker; content shows them why they should trust you.
What's included
Ideal customer profile and target company list
Campaign setup and management
Lead forms and message ads
LinkedIn Insight Tag and conversion tracking
Ad copy and visuals
Founder and company profile clean-up
Weekly B2B content plan and writing
Automatic transfer of leads into the CRM
Monthly report: meetings and cost per meeting
How we work:
Weeks 1–2 · Targets and preparation
Ideal customer, target companies, offer, profile layout, tracking.
Weeks 3–4 · Launch
First campaigns and first content.
Month 2+ · Improvement
Which job titles and messages book meetings; the budget goes there.
Who are LinkedIn ads right for?
LinkedIn ads make sense for businesses whose customer is a company and whose revenue per customer is high. As a LinkedIn ads agency we build targeting on job title, industry, company size and target company lists, which lets you reach the decision-maker directly. B2B software, corporate training, consultancy and exporting businesses benefit most from this channel. If you sell to individuals or your revenue per customer is low, Meta is usually a more efficient start. When deciding, look not at the cost per click but at what a meeting and a customer are worth to you.
LinkedIn ads or Meta ads?
They answer different questions. Meta is strong at reaching large audiences at a reasonable cost and is often the first choice for businesses selling to individuals. LinkedIn knows the person's job title, employer and industry, so targeting is far more precise for businesses selling to companies. Clicks on LinkedIn are usually more expensive, but when you reach the right person, the value of one meeting can cover that difference. For many B2B businesses the best result comes from using both: LinkedIn finds the decision-maker, while Meta retargets website visitors and similar audiences.
Why does founder content matter on LinkedIn?
B2B buying decisions are often made on trust in a person rather than a company. A decision-maker who sees the ad will most likely look at the founder's profile before the company's. If the profile is empty or hasn't posted in a long time, the interest the ad created doesn't turn into trust. Regular case, opinion and industry posts show the founder as an expert and make the sales call easier. We prepare this content by talking with you; nothing is published without your approval. That way the content speaks in your voice and the ads build on that trust.
B2B marketing: why should leads be followed up for weeks?
In B2B sales the decision is usually not made by one person in one call. Budget approval, the views of several stakeholders and the company's own calendar make the process longer. Expecting an immediate sale from the first contact leads to many interested leads being forgotten. In a well-built B2B marketing system every lead goes into the CRM, its stage is tracked and it's followed up at intervals with useful content and reminders. The sales team sees who is at which stage and reaches out again at the right time. With a consistent follow-up process, the interest an ad created can turn into a meeting even months later.
Services most often used together
LinkedIn ads: frequently asked questions
Who are LinkedIn ads right for?
Businesses whose customers are companies and whose revenue per customer is high. If you sell to individuals, Meta is usually more efficient.
Do you write content in my name?
We prepare it by talking with you; nothing is published without your approval.
Do I give you my account password?
No. We request user access to the ad account.
Who is the ad budget paid to?
Directly to LinkedIn. We never touch that money.
How much does the service cost?
Fees depend on the scope of the work and your goals. In a free 30-minute call we clarify what you need and send you a written proposal. We charge no setup fee. Your ad budget is always separate and paid directly to Meta or Google; we never touch that money.
Is your customer on LinkedIn?
Let's build your target list together in 30 minutes.
