Web design and UI/UX: a site that turns visitors into applications
Looking good isn't enough. Your site must load fast, build trust and measure every click.
- What?
- Fast, mobile-first websites, landing pages and brand identity, with tracking already set up.
- Who is it for?
- Businesses that advertise but whose site doesn't build trust, loads slowly, or doesn't exist yet.
- What's included?
- UX plan · UI design · copy · development · speed · tracking codes · form→CRM · basic SEO · identity.
- How is it measured?
- Visitor-to-application conversion rate, mobile speed score, form and WhatsApp clicks.
- What does it connect to?
- Google and Meta Ads · SEO and GEO · CRM and AI Automation.
The 4 problems we see most often:
It takes 5 seconds to load on mobile
People from ads leave without waiting.
It's unclear what it sells
Visitors don't get it in 3 seconds.
A form, but no follow-up
Applications get lost in email.
No tracking set up
Nobody knows which ad brought the customer.
What's included
Goal and user journey plan (UX)
Page wireframes and design (UI)
Sales-focused page copy
Mobile-first development
Speed optimisation (Core Web Vitals)
GA4, Meta Pixel and Conversion API setup
Connecting forms to the CRM
Connecting forms to the CRM →Basic SEO: schema, sitemap, page titles
SEO foundations →Privacy, data protection and cookie pages (drafts)
Landing pages built for ads
Brand identity design
Your site, social media and ads should tell the same brand story.
- Logo and usage rules
- Colour palette and typography
- Social media templates
- Presentation and document templates
- Short brand guide (PDF)
How we work:
Discovery and wireframe
Goal, page list, user journey, copy.
Design and development
Design on the approved wireframe, mobile testing, speed.
Launch and tracking
Domain, tracking codes, form testing, Search Console setup.
What to look for when choosing a web design agency
The first thing to check when choosing a web design agency is whether it asks what the site is for. A beautiful design alone doesn't bring applications; you need to plan who the visitor is, what question they arrive with and at which step they decide. Second, look at the technical work: are mobile speed, tracking codes and connecting forms to a CRM written clearly in the proposal? Third, ask who writes the copy; however good the graphic design, an unclear message loses the visitor. Fourth is ownership and access: agree up front who will hold the domain, hosting and admin panel. Finally, open the agency's previous sites on your phone and test their speed and clarity yourself.
Landing page vs corporate website: what's the difference?
A corporate site describes your business as a whole: services, team, case studies, contact and blog sit together and the visitor chooses their own path. A landing page is built for one goal. It usually presents one offer to a visitor from an ad and asks for one action: fill in a form, book an appointment or send a WhatsApp message. The menu, distracting links and unnecessary sections are removed. That's why sending ad traffic to a corporate homepage is often inefficient. A good landing page repeats the ad's promise on the first screen, answers objections in order and places trust signals near the call-to-action button. Most businesses need both: the corporate site carries trust, the landing page carries conversion.
What does brand identity design cover?
Brand identity design is the visual system that makes your brand look the same and say the same thing everywhere. At its core are the logo and the rules for how it's used. A colour palette and typography complete it, so your site, social media, ads and presentations look like one family. Social media templates and presentation and document templates let your team produce consistent content without designing from scratch every time. A short brand guide gathers these rules in one file that is easy to pass to a new employee or supplier. Designing the identity in the same process as the website is far more efficient than fixing mismatches later.
Why does site speed affect ad costs?
Site speed decides how much of the money you pay for ads actually becomes a visitor. If someone clicks your ad and leaves before the page loads, you've paid for the click and got nothing back. Google also treats landing page experience as part of ad quality; slow, hard-to-use pages can make you pay more for the same result. On Meta, slow pages weaken measurement and make it harder for the system to learn who converts. So compressing images, removing unnecessary code and showing the first screen fast on mobile matter as much as the design itself. We test every page with a mobile speed measurement before launch.
Services most often used together
Web design: frequently asked questions
Can I order just a landing page?
Yes. We also build single-page landing pages for ads.
Who writes the copy?
We write it, you approve it.
Do you design logos too?
Yes, brand identity design is part of this service.
How much does the service cost?
Fees depend on the scope of the work and your goals. In a free 30-minute call we clarify what you need and send you a written proposal. We charge no setup fee. Your ad budget is always separate and paid directly to Meta or Google; we never touch that money.
Is your site wasting your ad money?
Let's take a look together in 30 minutes.
