Google Ads agency: appointments, not clicks.
We take over Google Ads management from campaign setup to sales follow-up: a campaign architecture built on search intent, clean conversion tracking and a lead flow where every lead is called within 60 seconds. 60-Day KPI Guarantee: If we fail to hit the KPI targets set in the strategy session within the first 60 days, the first two months of retainer are refunded. Ad budget is not included in this guarantee.
Next Lvl is a Google Ads agency that rebuilds accounts around search intent and connects every lead to an appointment. Campaign setup, keyword architecture, conversion tracking and sales follow-up are run as one system.
The 4 problems we see most often in Google Ads accounts:
The account reports on brand keywords
Most conversions come from people who were already searching for you. The commercial-intent keywords that bring new customers get a small share of the budget.
Broad match burns budget on irrelevant searches
Nobody has opened the search terms report in weeks. You are paying for searches with no intent, like "free", "what is" or "salary".
Conversion tracking is dirty
Page views count as conversions and there is double counting. Google optimises on the wrong signal, so CPL goes up.
The landing page doesn't match the ad
The ad makes one promise, the page says something else. Clicks come in, forms don't.
What we do in Google Ads management:
Campaign architecture by search intent
Brand, commercial-intent, problem-led and competitor campaigns run on separate budgets, each measured against its own goal.
Keyword and negative keyword management
A weekly search terms review and a negative keyword list that keeps growing to block searches with no intent.
Conversion tracking and Enhanced Conversions
GA4 and Google Ads conversions are cleaned up; real leads and qualified appointments are measured as separate events.
Balancing Performance Max and Search
A structure that stops PMax from eating brand traffic: brand exclusions, separate asset groups and channel-level reporting.
Landing page and offer copy
A landing page that makes the same promise as the ad, with one clear action and a fast form.
Lead follow-up automation
The moment a form is submitted: a CRM record, a WhatsApp/SMS alert to the sales team, and automatic escalation if nobody calls.
What happens in the first 60 days:
Weeks 1-2 — Audit and foundations
Account audit, conversion tracking rebuilt, keyword and competitor analysis, offer clarified.
Weeks 3-4 — Build and launch
The new campaign architecture, ad copy, landing page and lead follow-up automation go live.
Weeks 5-8 — Optimisation
Search term clean-up, bid strategy tuning, scaling the winning ads and improving lead quality with feedback from sales.
Results from our Google and Meta campaigns:
8 → 87 students in 6 months. Ads + appointment system + sales training.
Read the case study (in Turkish)Cost per lead ₺84 → ₺31. Targeting, offer and landing page rebuilt.
Read the case study (in Turkish)8 student enrolments in the first week after the CRM and follow-up system.
Read the case study (in Turkish)What to look for when choosing a Google Ads agency
Account and data ownership
The ad account and its data should stay yours; the agency should work with manager access.
Conversion tracking
Ask how form, call, appointment and sale conversions are measured and verified.
Appointment and sales reports
Reports should show booked appointments and sales, not just the number of leads.
First response to a lead
Agree who calls the lead, how fast, and who owns the follow-up if there is no answer.
Industries that use this service most
Services most often used together
Google Ads agency: frequently asked questions
How much does a Google Ads agency charge per month?
Fees depend on the scope of the work and your goals. In a free 30-minute call we clarify what you need and send you a written proposal. We charge no setup fee. Your ad budget is always separate and paid directly to Meta or Google; we never touch that money.
Is the ad budget included in the agency fee?
Fees depend on the scope of the work and your goals. In a free 30-minute call we clarify what you need and send you a written proposal. We charge no setup fee. Your ad budget is always separate and paid directly to Meta or Google; we never touch that money.
How long until we see results?
Once conversion tracking and campaign architecture are fixed, the first meaningful improvement usually shows within 3-6 weeks. 60-Day KPI Guarantee: If we fail to hit the KPI targets set in the strategy session within the first 60 days, the first two months of retainer are refunded. Ad budget is not included in this guarantee.
Who owns the Google Ads account?
The account is always yours. We work with manager access; if we stop working together, the account, data and conversion history stay with you.
Is there a minimum ad budget?
For Google Ads we work with a monthly ad budget of at least ₺20,000. With a lower budget we recommend starting with local SEO and your Google Business Profile. The ad budget is always separate and paid directly to Google.
Do you only manage Google?
No. For most clients Google captures search demand and Meta creates demand. We run both channels under one pipeline and one report.
Let us audit your Google Ads account for free.
In a 30-minute call we show you where your budget leaks and exactly what we would change in the first 60 days.
