Leads come in but don't become appointments
Most people who fill in the form go cold before anyone calls. The problem is usually not the ad but the follow-up in the first hour.
Study Abroad Consultancy
For study abroad consultancies: a student acquisition system.
Our goal isn't a form, it's an enrolled student. We build you the system we built at Herand Academy: ads by country and programme, replies within minutes, a sales script and a CRM. 60-Day KPI Guarantee: If we fail to hit the KPI targets set in the strategy session within the first 60 days, the first two months of retainer are refunded. Ad budget is not included in this guarantee.
8 → 87Herand students (6 months)
₺6M+Ad spend managed
100+Brands served
25+Active clients
In short
- What?
- An end-to-end student acquisition system, from ad to enrolment.
- Who is it for?
- Consultancies sending students to countries like Italy, Germany, the UK and the US.
- What's included?
- Ads by country and programme · parent and student targeting · pre-qualification form · CRM · sales script.
- How is it measured?
- Cost per enrolment, appointment and enrolment rates.
- What does it connect to?
- Meta Ads · CRM and AI Automation · Sales Academy.
PROBLEMS
The 4 problems we see most often in study abroad consultancies:
The wrong people fill in the form
Broad targeting brings curious high-school students. The parents who decide and candidates with a budget don't come.
Consultants give information instead of selling
Every call answers the same questions: which country, which school, how does the visa work. Calls run long and decisions slip.
Leads in Excel, no follow-up
Nobody knows who called whom or what was said. The family interested last year goes to a competitor this year.
OUR SOLUTION
The system we build for study abroad consultancies:
- 01
Campaigns by country and programme
Instead of "study abroad", ads with clear offers like "free state universities in Italy" or "Bocconi applications". Each offer has its own creative and landing page.
- 02
Separating parents and candidates
We target the parent who decides and the ready candidate, not high-school students. Pre-qualification questions put leads with the right budget and timing first.
- 03
Replies within minutes
The person who fills in the form gets an automatic WhatsApp message, the consultant gets an alert, and the appointment is booked in the GoHighLevel calendar.
- 04
Sales script and consultant training
The first call follows a standard flow: needs analysis, country and programme recommendation, price and payment plan. Your team learns it through our Sales Academy.
- 05
New entry offers
Entry offers such as exam-prep courses for 10th and 11th graders who aren't ready yet. At Herand we filled the next intake's list in advance this way.
SEASON CALENDAR
The advertising calendar for study abroad
- 01
September – December
Research season. Grow the list with informative content and exam-prep offers.
- 02
January – May
Application season. The months with the highest ad budget; fast replies are critical.
- 03
June – August
Visa and enrolment season. Close existing leads; entry offers to parents of 11th graders for next year.
Setup and the learning phase take 3–4 weeks; start at least a month before the busy season.
AD RULES
What to watch out for in ads in this sector
- 01Absolute promises like "guaranteed admission", "100% scholarship" or "visa guarantee" are not used; scholarships and admission are the institution's decision.
- 02Users under 18 can't be targeted in detail; ads are built for parents and adult candidates.
- 03Student testimonials and admission letters are used only with written permission; no fake or AI-generated student images.
RESULTS
A case from study abroad consultancy:
FAQ
What study abroad consultancies ask us most:
When will I see results?
Setup takes the first 2 weeks: tracking, CRM, creatives and the sales script. The 30–60 days after the ads go live are the optimisation period. 60-Day KPI Guarantee: If we fail to hit the KPI targets set in the strategy session within the first 60 days, the first two months of retainer are refunded. Ad budget is not included in this guarantee.
How big should the monthly ad budget be?
We recommend a monthly ad budget of at least ₺20,000; below that, the ad platforms can't get out of the learning phase. If you target several countries or programmes at once, the budget grows accordingly. The ad budget is paid directly to Meta, Google or LinkedIn; we never touch that money.
Which countries and programmes do you advertise?
Italy, Germany, the UK, the US, Canada and other European countries; bachelor's, master's, language school and foundation programmes. Each country and programme gets its own offer and campaign.
We already have an agency. Will switching cause problems?
No. While your current campaigns keep running, we prepare tracking, the CRM and new creatives; we take over once everything is ready. Your ads never go dark and the ad accounts stay in your name.
Will you train my sales team?
Yes. We train your setter and closer team through our Sales Academy: first we listen to your current calls and write a script for your sector, then we coach the team every week on real calls.
How much does the service cost?
Fees depend on the scope of the work and your goals. In a free 30-minute call we clarify what you need and send you a written proposal. We charge no setup fee. Your ad budget is always separate and paid directly to Meta or Google; we never touch that money.
Services we use most in this industry
60-DAY GUARANTEE
How many students are you aiming for this intake?
In a 30-minute call we review your current ads, appointment rate and sales flow together.
