Social media management and content production
Do one shoot a month; we handle a month of content, editing and publishing. The best videos become ads.
- What?
- A content system that turns one shoot a month into a month of Reels, posts and stories, and moves the best of them into ads.
- Who is it for?
- Consultancy, education, beauty and healthcare businesses whose ads are wasted because their Instagram doesn't build trust.
- What's included?
- Content plan · scripts and hooks · shoot direction · editing · design · profile layout · publishing · reporting.
- How is it measured?
- Saves and shares, profile visits, DMs and leads from content, cost per lead of content moved into ads.
- What does it connect to?
- Meta Ads · CRM and AI Automation · Web Design and UI/UX.
The 4 problems we see most often:
Posts, but no customers
Pretty visuals don't bring sales.
"What do we post?" every week
Without a plan, content stalls.
The profile doesn't build trust
People from ads look at the profile and leave.
Content and ads are separate
The video that works never makes it into ads.
What's included
Monthly content plan (based on your customer's awareness level)
Hook and script writing
Shoot day direction (on site or remote)
Reels, Shorts and TikTok editing
Static post and carousel design
Profile trust setup (bio, highlights, success stories)
Publishing calendar and posting
Moving the best content into ad creatives
Meta Ads →Monthly performance report
How a month works
- 01
Plan
Topics, hooks and scripts come to you for approval.
- 02
Shoot
A month of video is recorded in one session.
- 03
Editing and design
Videos, covers and posts are prepared.
- 04
Publishing and ads
Content is posted on schedule; the best performers go into ads.
The first 30 days:
Week 1 · Profile trust setup
Bio, highlights, pinned posts, success stories.
Week 2 · Plan and shoot
Brand tone, first month's scripts, shoot day.
Weeks 3–4 · Publishing
Regular posting starts, first report.
What does social media management cover?
Social media management means running the content plan, scripts, shoot, editing, design, publishing and reporting in one routine. Many offers only cover the posting calendar and design, but the part that brings customers is which question the content answers and how it connects to ads. In our setup, topics are chosen each month according to your customer's awareness level, hooks and scripts come to you for approval, and a month of video is recorded in a single shoot day. Video production, covers and post design follow, and content is published on schedule. Making the profile build trust is also part of the job: bio, highlights and success stories are arranged to persuade the person who arrives from an ad.
What to look for when choosing a social media agency
When choosing a social media agency, first look at what it measures. Likes and follower counts alone don't show sales; saves, shares, profile visits and messages from content mean much more. Second, ask how planning works: do topics come from your customers' real questions, or are they picked to fill a calendar? Third, check whether content and ads meet in the same team; if a video that performs well isn't moved into ads, the most valuable data is wasted. Finally, check account access. A trustworthy agency won't ask for your password; it requests partner access through Meta Business Suite. Stay away from agencies offering to produce fake customer reviews with AI.
Video or static images for ads?
You need both, but they do different jobs. Video, especially short vertical video, is strong for grabbing attention and building trust; the viewer sees your face, hears your voice and gets your way of explaining. Static images and carousels are better at explaining an offer, steps or a comparison quickly, and they are easier to produce. So instead of choosing one format, we recommend testing the same message in several forms. When content production and ads run in the same system, we move the best organic performers into ads and decide based on real data. If you plan to use AI-generated people in ads, check the advertising rules that apply in your market first.
What can healthcare and beauty businesses post?
In Turkey, promotion rules for healthcare providers are strict: content such as before/after images and patient testimonials is restricted, and misleading or demand-creating claims can cause problems. So in healthcare, the safest and most effective route is educational content explained by the doctor or specialist: how a procedure is done, who it suits, what to watch for during recovery. Beauty businesses can also build trust with process videos, pre-treatment information and answers to frequent questions. Before publishing, your specialist or lawyer should check that the copy complies with the relevant rules. We plan content within these limits and send every sentence that makes a claim to you for approval.
Services most often used together
Content system: frequently asked questions
Do I have to be on camera?
The strongest content features your face. If you'd rather not, someone from your team or faceless formats are used.
Do you come to the shoot?
On site in Istanbul; in other cities the shoot is directed remotely.
Do I give you my account password?
No. We request partner access through Meta Business Suite.
Do you produce content with AI?
We use it for scripts and editing. We don't produce fake customer reviews or AI "customer" videos.
Is ad management included?
The content system is built to feed your ads; ad management runs alongside it through our Meta Ads service.
How much does the service cost?
Fees depend on the scope of the work and your goals. In a free 30-minute call we clarify what you need and send you a written proposal. We charge no setup fee. Your ad budget is always separate and paid directly to Meta or Google; we never touch that money.
Does your profile persuade the people who come from your ads?
Let's take a look together in 30 minutes.
