How do you calculate an ad budget?
An ad budget is worked out backwards from the number of customers you want. First decide how many sales you want, then how many appointments and leads those sales need; multiplying the leads by the cost per lead gives the budget.
- Appointments needed = target customers ÷ appointment→sale rate
- Leads needed = appointments needed ÷ lead→appointment rate
- Ad budget = leads needed × cost per lead
- Total = budget + platform surcharge
What are the platform surcharges in Turkey?
| Fee | Rate | Valid | Source |
|---|---|---|---|
| Meta location fee (Turkey) | 5% | from 2026-07-01 | Provided by the Next Lvl team (last checked 2026-10-28) |
| Google Ads regulatory operating cost (Turkey) | 4.5% | 2026-01-01 – 2026-12-31 | Google Ads Help (last checked 2026-10-28) |
| Google Ads regulatory operating cost (Turkey) | 2.5% | from 2027-01-01 | Google Ads Help (last checked 2026-10-28) |
Frequently asked questions
How do you calculate an ad budget?
Work backwards from your target number of customers: divide it by your appointment→sale rate to get the appointments you need, then divide that by your lead→appointment rate to get the leads you need. Multiply the leads by your cost per lead to get the ad budget, then add the platform surcharge.
Are the Meta and Google surcharges in Turkey included?
Yes. Meta's 5% location fee, and Google Ads' regulatory operating cost of 4.5% in 2026 and 2.5% from 1 January 2027, are applied automatically by date. Agency fees and other taxes are not included.
What if I don't know my conversion rates?
Count, from the last 2–3 months of CRM or WhatsApp records, how many leads became appointments and how many appointments became sales. If you're unsure, enter a range; the calculator builds optimistic and pessimistic scenarios from it.
Do I need to give my details to see the result?
No. The calculation runs entirely in your browser; the numbers you enter are never sent anywhere. If you like, you can share only your budget tier with us on WhatsApp.
What if the monthly budget comes out below ₺20,000?
At that level, ad data is usually too thin for the platforms to learn. We recommend collecting organic demand first with local SEO and your Google Business Profile.
