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SERVICE — Meta Ads Agency

Meta ads agency: a system that creates demand.

We run Instagram and Facebook ads with a creative production system, proper measurement and appointment automation. The target is not a cheap lead but the right person at the sales call. 60-Day KPI Guarantee: If we fail to hit the KPI targets set in the strategy session within the first 60 days, the first two months of retainer are refunded. Ad budget is not included in this guarantee.

Case studies
₺6M+
Ad spend managed
₺84 → ₺31
Metis Center CPL
13.7x
Average ROAS
100+
Brands served
Summary

Next Lvl is a Meta ads agency that runs Instagram and Facebook ads with a creative production system, clean conversion measurement and appointment automation. The goal is not cheap clicks but qualified prospects who show up to a sales call.

The 4 problems we see most often in Meta accounts:

Problem 01

You run on two creatives a week

Meta's algorithm needs options. With few creatives, fatigue sets in fast, CPM rises and CPL inflates.

Problem 02

Pixel yes, Conversion API no

After the iOS updates, the pixel alone is not enough. Poor matching means optimising on the wrong signal.

Problem 03

The wrong event is optimised

You should optimise for real leads and qualified appointments, not page views or form opens.

Problem 04

The cheap lead trap

Making the form easier lowers CPL, but if the people coming in have no budget or intent, the sales team rows for nothing.

WHAT'S INCLUDED

What we do in Meta ads management:

  • Static, video and copy creatives

    Static images, video edits and ad copy are produced together under one test plan.

  • Creative production system

    Weekly hook, format and angle tests: static, video, UGC and carousel run in parallel, and winners are scaled systematically.

  • Pixel + Conversion API setup

    Server-side events, high match quality and a real conversion signal.

  • Campaign structure and budget strategy

    Broad targeting + strong creative; ABO/CBO transitions based on account maturity and a clear test budget.

  • Qualified lead filtering

    Form questions, pre-qualification steps and offer wording that screen out demand with no budget from the start.

  • Landing page and funnel

    A page that makes the same promise as the ad, a short form and an instant booking calendar.

  • Retargeting and follow-up

    A separate message set for people who browsed but didn't submit, and for those who missed their appointment.

What happens in the first 60 days:

Step 01

Weeks 1-2 — Measurement and offer

Pixel/CAPI setup, event map, offer and message clarified, first creative briefs.

Step 02

Weeks 3-4 — Launch

Test campaigns with at least 6 creatives, plus the landing page and lead follow-up automation, go live.

Step 03

Weeks 5-8 — Scaling

Winning angles are multiplied, frequency and CPM are tracked, and lead quality is improved with feedback from sales.

Results from our Meta campaigns:

GUIDE

What we do as an Instagram ads agency

  • Reels and Stories creatives

    We test video and static ads built for Instagram placements, with different messages and angles.

  • Lead forms and WhatsApp ads

    We set up ads that collect contact details through a form or send people straight into a WhatsApp conversation.

  • Moving DM and form leads into the CRM

    Incoming enquiries are merged in the CRM so the owner, first contact and follow-up steps are visible.

  • Balancing Advantage+ and manual targeting

    We balance automation and manual control based on the account's data and what the campaign needs.

Meta ads agency: frequently asked questions

Is there a difference between an Instagram ads agency and a Meta ads agency?

No. Instagram and Facebook ads are managed from the same Meta Ads Manager.

What is the minimum budget for Instagram ads?

To work together we require a minimum monthly ad budget of ₺20,000. The ad budget is always separate and paid directly to Meta.

How much does it cost to work with a Meta ads agency?

Fees depend on the scope of the work and your goals. In a free 30-minute call we clarify what you need and send you a written proposal. We charge no setup fee. Your ad budget is always separate and paid directly to Meta or Google; we never touch that money.

Do you produce the creatives?

Yes. We run the weekly creative flow, including static images, video edits and UGC briefs. If raw footage is needed, we provide direction and scripts.

Are Instagram and Facebook managed separately?

Both run on Meta's single ad system. We report performance by placement and shift the budget accordingly.

Meta lead form or landing page: which is better?

Lead forms bring cheaper leads but lower quality. For high-ticket services, a landing page plus booking calendar usually performs better; we test both in parallel.

I sell B2B. Is Meta a good fit?

If your customer is a company and you need to reach the decision-maker directly, LinkedIn Ads is usually more precise. Meta is a good complement in B2B for reaching a wider audience at low cost and for retargeting; we decide together on the call where to start.

Who owns the ad account?

The account and all data are yours. We work through partner access in Business Manager.

How long until we see results?

The first meaningful improvement usually shows within 3-6 weeks. 60-Day KPI Guarantee: If we fail to hit the KPI targets set in the strategy session within the first 60 days, the first two months of retainer are refunded. Ad budget is not included in this guarantee.

60-DAY GUARANTEE

Let us audit your Meta account for free.

In 30 minutes we show you the three biggest losses across creative, measurement and funnel.

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