Forms come in, sales don't
A high-ticket programme is being sold with a simple lead form and a phone call; calls don't close.
Coaching & Mentoring
For career coaching and mentoring programmes: a paying-client system.
A high-ticket coaching programme isn't sold with a simple form. We build the chain of application, information session and sales call.
₺6M+Ad spend managed
100+Brands served
25+Active clients
60 daysKPI guarantee
In short
- What?
- Application form + information webinar + sales call chain.
- Who is it for?
- Career coaches, business and executive coaches, and sellers of group mentoring programmes.
- What's included?
- Meta and LinkedIn ads · application form · webinar flow · sales script · client story content.
- How is it measured?
- Cost per application, call and enrolment rates.
- What does it connect to?
- Meta Ads · LinkedIn Ads · Sales Academy.
PROBLEMS
The 4 problems we see most often in coaching and mentoring:
Many webinar sign-ups, few attendees
Without reminders and follow-up, most people who register never show up.
Free sessions lower the value
Giving everyone a free session attracts unserious candidates and lowers the programme's value.
Client successes stay invisible
Successful client stories are scattered; the strongest proof never makes it into the ads.
OUR SOLUTION
A system built for coaching and mentoring programmes:
- 01
Pre-qualification with an application form
Instead of a "free session", an "Are you a fit for the programme?" application. Only suitable candidates get a sales call.
- 02
Webinar flow
Registration, reminder messages, attendance and an invitation to apply at the end, all in one flow.
- 03
Expertise content
Regular expert content on LinkedIn and Instagram; people who see the ad find trust when they visit your profile.
- 04
Sales call script
Needs analysis, matching to the programme, price and payment plan. You or your team follow the same flow on every call.
- 05
Client story system
Video and written testimonials are collected with permission at the end of the programme and used in ads and pages.
SEASON CALENDAR
The advertising calendar for coaching
- 01
January
New Year goals; the strongest period of the year.
- 02
September – October
Back to work and career change decisions.
- 03
July – August
Holiday season; demand drops, so the focus shifts to content and list growth.
Setup and the learning phase take 3–4 weeks; start at least a month before the busy season.
AD RULES
What to watch out for in ads in this sector
- 01Income promises like "earn this much a month" run into Meta policy and cost trust.
- 02Ad copy must not imply personal characteristics (such as "Are you unemployed?" or "In debt?").
- 03Client testimonials are used only with permission and only from real people.
RESULTS
A case from an education brand that sells programmes:
FAQ
What coaches ask us most:
I'm a solo coach. Is this system right for me?
Yes, if your programme price and monthly ad budget are sufficient. To start with a small budget, we recommend setting up the application form and follow-up flow first.
Will preparing a webinar take a lot of my time?
We prepare the webinar flow, the presentation outline and the reminder messages. You deliver the content.
Which platforms do you advertise on?
Mostly Meta for individual clients and LinkedIn for executives and companies. The mix depends on your programme.
How big should the monthly ad budget be?
We recommend a monthly ad budget of at least ₺20,000; below that, the ad platforms can't get out of the learning phase. If you're starting with a small programme, it's more efficient to set up the application form and follow-up flow first. The ad budget is paid directly to Meta, Google or LinkedIn; we never touch that money.
Services we use most in this industry
60-DAY GUARANTEE
Let's build your programme's sales chain
In a 30-minute call we review your current application process and sales calls together.
