Ads in one language, high costs in every market
English-only ads don't reach patients who speak German, Arabic or Persian.
Health Tourism & Clinics
For health tourism and clinics: an international patient system.
Every market needs a different language, a different creative and a different WhatsApp conversation. We build ads in the target market's language, patient communication and clear packages together.
₺6M+Ad spend managed
100+Brands served
25+Active clients
60 daysKPI guarantee
In short
- What?
- Ads that bring patients from abroad + a WhatsApp sales process + package pages.
- Who is it for?
- Hair transplant, dental, aesthetic and bariatric surgery clinics; health tourism agencies.
- What's included?
- Campaigns by market and procedure · creatives in the target language · WhatsApp first-reply flow · package page · CRM.
- How is it measured?
- Cost per patient, WhatsApp-to-appointment conversion, number of patients arriving.
- What does it connect to?
- Meta Ads · CRM and AI Automation · Web Design and UI/UX.
PROBLEMS
The 4 problems we see most often in health tourism:
The same questions on WhatsApp, slow replies
Every patient asks about price, process, accommodation and transfers; the team can't handle dozens of conversations at once.
Conversations start and end with price
When trust and results aren't explained, the patient goes to a cheaper clinic.
Unclear packages
When it's unclear what treatment, accommodation and transfer include, the patient stays undecided.
OUR SOLUTION
A system built for health tourism:
- 01
Creatives in the target market's language
Ads built for each market's culture, not just translated. English, German, Arabic, Persian and other languages.
- 02
WhatsApp first-reply flow
Fast, consistent answers to frequent questions; warm patients go straight to the sales team.
- 03
Campaigns by market and procedure
Each market and procedure combination runs as a separate campaign with its own target cost.
- 04
Clear package pages
Landing pages that explain treatment, accommodation and transfer on one page and make the patient's decision easier.
- 05
A compliant content plan
Separate content and account structures based on the rules in Turkey and in the target country.
SEASON CALENDAR
The advertising calendar for health tourism
- 01
October – March
The busiest period for patients from Europe; hair transplant demand rises in winter.
- 02
April – June
Planning season for dental and aesthetic procedures combined with summer holidays.
- 03
Ramadan and holidays
Demand shifts seasonally in Arab and Middle Eastern markets; the calendar is adjusted by market.
Setup and the learning phase take 3–4 weeks; start at least a month before the busy season.
AD RULES
What to watch out for in healthcare ads
- 01Ads published in Turkey can't use before/after images, patient testimonials, free examination offers or comparisons; doctor-led, informative content is preferred.
- 02Promotion aimed at patients abroad requires an International Health Tourism Authorisation Certificate and separate, non-Turkish websites and social media accounts; the target country's rules also apply.
- 03Under Meta policy, ad copy must not imply a person's health condition (such as "Losing your hair?").
RESULTS
Cases from healthcare and clinics:
Vi Eyebrow
₺340 → ₺62 CPL
Eyebrow transplant clinic. Cost per lead ₺340 → ₺62.
Metis Center
₺84 → ₺31 CPL
Cost per lead ₺84 → ₺31. Language-based campaigns and a follow-up system.
Read the case study (in Turkish)FAQ
What clinics ask us most:
Which languages do you advertise in?
We run Turkish, English and Persian campaigns directly; for other languages such as German and Arabic, a native-speaker review of the copy is planned before the campaign starts.
How does the WhatsApp automation work?
We work with WhatsApp Business. If you want automatic AI replies, the WhatsApp API needs to be set up; we manage both through GoHighLevel.
Which procedures do you advertise?
Hair and eyebrow transplants, dental treatments, aesthetic procedures and bariatric surgery. Each procedure runs with its own campaign and landing page.
How big should the monthly ad budget be?
We recommend a monthly ad budget of at least ₺20,000; below that, the ad platforms can't get out of the learning phase. Working in several countries and languages increases the budget; revenue per patient is also high. The ad budget is paid directly to Meta, Google or LinkedIn; we never touch that money.
Services we use most in this industry
60-DAY GUARANTEE
Let's systematise your clinic's patient flow
In a 30-minute call we review your markets, WhatsApp conversion and package pages together.
