Cheap, Mid and High-Ticket Services: How Much Education Before Purchase?

The higher the price, the more a buyer must learn before buying. A low-priced service sells with one ad; a high-ticket service must be largely sold on social media before the sales call.

Five awareness levels

1. Unaware
2. Problem aware
3. Solution aware
4. Product aware
5. Most aware

Three common mistakes

Selling high-ticket like low-ticket, over-educating cheap services, and turning the sales call into an education session.