"How much is it?" messages don't close
Messages only ask the price; once you answer, the conversation ends.
Beauty Centres & Permanent Make-up
For beauty centres and permanent make-up studios: a full booking calendar.
Your client sees you on Instagram, researches you on Google Maps and messages you on WhatsApp. We build the system that connects these three steps.
₺6M+Ad spend managed
100+Brands served
25+Active clients
60 daysKPI guarantee
In short
- What?
- Instagram and Google ads + Maps visibility + a WhatsApp booking system.
- Who is it for?
- Beauty centres, permanent make-up and microblading studios, skincare and laser hair removal centres.
- What's included?
- Campaigns by treatment · Instagram profile layout · Google Business Profile · WhatsApp and calendar automation · review system.
- How is it measured?
- Cost per booking, number of clients arriving, returning client rate.
- What does it connect to?
- Meta Ads · Local SEO and Google Maps · Content System.
PROBLEMS
The 4 problems we see most often in beauty centres:
An uneven calendar
Some days are full, some empty; there's no systematic campaign for empty slots.
Weak on the map and in reviews
Someone searching for a nearby beauty centre doesn't choose a business with few reviews.
Clients come once and leave
Without maintenance and repeat-session reminders, client value stays low.
OUR SOLUTION
The system we build for beauty centres:
- 01
Campaigns by treatment
A separate message and creative for each treatment, such as permanent make-up, skincare and hair removal; targeting close to the centre.
- 02
Instagram profile layout
A profile that persuades people arriving from ads, with highlights, pinned posts, specialist introductions and client experiences shared with permission.
- 03
WhatsApp and calendar automation
Fast replies, suggested time slots, booking reminders and a new slot offer for no-shows.
- 04
Google Maps and review system
Business profile optimisation and a review request after every treatment.
- 05
Returning client flow
Touch-up, maintenance and package session reminders increase revenue per client.
SEASON CALENDAR
The advertising calendar for beauty
- 01
March – June
Demand for pre-summer care and permanent make-up rises; wedding season prep begins.
- 02
October – March
The best period for laser hair removal; session packages sell in these months.
- 03
November – December and February
New Year and Valentine's Day; gift card and special-occasion campaigns.
Setup and the learning phase take 3–4 weeks; start at least a month before the busy season.
AD RULES
What to watch out for in beauty ads
- 01No implication of medical procedures or permanent treatment; medical aesthetic procedures fall under healthcare advertising rules.
- 02Meta restricts copy that negatively implies a person's appearance (such as "Got wrinkles?") and some before/after images.
- 03Client photos and reviews are used only with permission; fake reviews carry legal risk.
FAQ
What beauty centres ask us most:
Instagram ads or Google ads?
They do different jobs. Instagram reaches new clients and shows the treatment; Google and the map capture people searching for the service right now.
Should we put prices in the ads?
It depends on the treatment. Showing a starting price reduces price-only messages, but competing on price alone without explaining value isn't recommended.
How big should the monthly ad budget be?
We recommend a monthly ad budget of at least ₺20,000; below that, the ad platforms can't get out of the learning phase. If separate campaigns run for several branches or treatments, the budget grows. The ad budget is paid directly to Meta, Google or LinkedIn; we never touch that money.
Do you also improve how our staff reply to messages?
Yes. We prepare message templates and the booking conversation flow, and train your team through our Sales Academy.
Services we use most in this industry
60-DAY GUARANTEE
Let's keep your booking calendar consistently full
In a 30-minute call we review your Instagram profile, ads and message-to-booking conversion together.
