Followers, but no sales
Content gets attention, but there's no clear path to buying.
Online Courses & Digital Products
For online course and digital product sellers: a sales system.
A good course doesn't sell itself. We build ads that reach the right audience, a sales page that builds trust and a flow that follows up with undecided buyers.
₺6M+Ad spend managed
100+Brands served
25+Active clients
60 daysKPI guarantee
In short
- What?
- Ads + a webinar or free content + a sales page + a follow-up flow.
- Who is it for?
- Instructors and brands selling online courses, training programmes, memberships and digital products.
- What's included?
- Meta ads · free content and webinar flow · sales page · email and WhatsApp follow-up · launch plan.
- How is it measured?
- Cost per sale, page conversion rate, return on ad spend.
- What does it connect to?
- Meta Ads · Content System · Web Design and UI/UX.
PROBLEMS
The 4 problems we see most often with online course sellers:
The sales page doesn't persuade
Who it's for, what it delivers and why buy now are left unanswered.
Undecided buyers disappear
People who add to cart or register for the webinar but don't buy aren't followed up.
Every launch starts from zero
No list or system is built for the next sales period, so you start over every time.
OUR SOLUTION
A system built for online courses and digital products:
- 01
Building a list with free content
Contact details of interested people are collected with a mini course, guide or webinar; sales are made to this list.
- 02
Webinar flow
Registration, reminder messages, attendance and an offer at the end of the webinar, all in one flow.
- 03
Sales page
A results-focused headline, programme contents, student testimonials shared with permission, a clear price and FAQs.
- 04
Follow-up flow
Email and WhatsApp reminders for those who registered but didn't buy; retargeting for those who left the checkout page.
- 05
Launch and evergreen plan
Launches at set times, with a continuous (evergreen) sales flow in between.
SEASON CALENDAR
The advertising calendar for online education
- 01
January
New Year goals; the strongest month for personal development and career courses.
- 02
September
Back to school and work; the urge to learn new skills grows.
- 03
November
Discount season; a good time for launches and campaigns.
Setup and the learning phase take 3–4 weeks; start at least a month before the busy season.
AD RULES
What to watch out for in online education ads
- 01Income promises like "earn this much a month" run into Meta policy and can count as misleading advertising.
- 02Fake countdowns or false scarcity like "last 3 places" can count as unfair commercial practice.
- 03The sales page must clearly show distance-selling information, cancellation terms and contact details.
RESULTS
A case from education:
FAQ
What online education sellers ask us most:
Do I need a webinar?
No. A direct sales page works better for low-priced products; a webinar or one-to-one call works better for high-priced programmes.
Do you build the sales page?
Yes. We prepare the copy, design and tracking setup; you approve the content details.
How big should the monthly ad budget be?
We recommend a monthly ad budget of at least ₺20,000; below that, the ad platforms can't get out of the learning phase. The budget is temporarily increased during launches. The ad budget is paid directly to Meta, Google or LinkedIn; we never touch that money.
Which payment and course platforms do you work with?
We review your current platform and set up tracking for it. The sales page and follow-up flow connect to your payment system.
Services we use most in this industry
60-DAY GUARANTEE
Let's build your course's sales system
In a 30-minute call we review your product, audience and current sales process together.
