Empty places as enrolment season approaches
The season ends before classes fill; campaigns start late and scattered.
Private Schools & Kindergartens
For private schools and kindergartens: a system that fills the enrolment season.
Parents choose the school, and the decision is made during the school visit. We build ads that reach the right parents, the visit booking and follow-up through to enrolment.
₺6M+Ad spend managed
100+Brands served
25+Active clients
60 daysKPI guarantee
In short
- What?
- Parent-focused ads + school visit booking + enrolment tracking.
- Who is it for?
- Private primary, middle and high schools, kindergartens and nurseries.
- What's included?
- Meta and Google ads · Google Maps and local SEO · visit booking system · CRM · enrolment call script.
- How is it measured?
- Cost per visit, visit-to-enrolment conversion, cost per enrolment.
- What does it connect to?
- Meta Ads · Local SEO and Google Maps · CRM and AI Automation.
PROBLEMS
The 4 problems we see most often in private schools:
Ads speak to the student, parents decide
When visuals and targeting are built around the child, the deciding parent isn't reached.
Parents asking for information don't get called
Enquiries by form or phone get lost in the admissions team's workload; no visit is booked.
You don't show up on the map
In searches like "nearest kindergarten", a school with a weak Google Business Profile doesn't get listed.
OUR SOLUTION
The system we build for private schools:
- 01
Parent-focused campaigns
Videos and visuals about school life, teachers and the education model, aimed at parents; targeting close to the neighbourhoods around the school.
- 02
School visit booking system
An automatic WhatsApp message to parents who ask for information, a visit booked from the calendar, and reminders before the visit.
- 03
Google Maps and local SEO
Business profile, review system and page structure for local searches. Visibility for "private kindergarten" and neighbourhood searches.
- 04
Enrolment call script
The flow of the conversation during the visit: the parent's needs, what makes the school different, fees and enrolment steps. Your admissions team learns it through our Sales Academy.
- 05
Early enrolment campaigns
Offers and deadlines for the pre-enrolment period; a waiting list as capacity fills up.
SEASON CALENDAR
The advertising calendar for private schools
- 01
January – March
Early enrolment period. The months when visits are booked and the budget increases.
- 02
April – June
Final enrolment period. Following up with parents who visited and closing.
- 03
August – September
Last-minute enrolments and remaining places; kindergartens enrol all year.
Setup and the learning phase take 3–4 weeks; start at least a month before the busy season.
AD RULES
What to watch out for in school ads
- 01Student photos and videos are used only with the parent's written permission (KVKK, Turkey's data protection law); users under 18 can't be targeted in detail.
- 02Ranking and success claims must be provable; unverifiable claims like "number one in Turkey" or "guaranteed success" can count as misleading advertising.
- 03If fees or discounts are mentioned, the conditions must be stated clearly.
FAQ
What schools ask us most:
How long before enrolment season should we start?
At least 6–8 weeks before. Setup and the ads' learning phase take about a month; starting in December is ideal so you don't miss early enrolment.
Is Instagram alone enough?
No. Parents discover the school on Instagram but research it on Google and the map. Meta ads, Google and your business profile need to work together.
How big should the monthly ad budget be?
We recommend a monthly ad budget of at least ₺20,000; below that, the ad platforms can't get out of the learning phase. We recommend increasing the budget in the months before enrolment season. The ad budget is paid directly to Meta, Google or LinkedIn; we never touch that money.
Will you train our admissions team?
Yes. We train your setter and closer team through our Sales Academy: first we listen to your current calls and write a script for your sector, then we coach the team every week on real calls.
Services we use most in this industry
60-DAY GUARANTEE
Let's leave no empty seats this enrolment season
In a 30-minute call we review your capacity, current ads and visit-to-enrolment rate together.
