Lots of messages, few enrolments
Price enquiries come in, but students and parents who aren't followed up go to a competing course.
Courses, Tutoring & Exam Prep
For tutoring centres, courses and exam prep: a student acquisition system.
The exam calendar is fixed and the enrolment window is short. We set up campaigns split by exam, fast replies and enrolment tracking before the term starts.
8 studentsMentora, enrolled in week one
₺6M+Ad spend managed
100+Brands served
25+Active clients
In short
- What?
- Ads timed to the exam and term calendar + pre-qualification + enrolment tracking.
- Who is it for?
- Tutoring centres, study centres, KPSS, YKS, LGS and language exam courses, online exam prep academies.
- What's included?
- Exam-based campaigns · mock exam and free lesson offers · WhatsApp follow-up · CRM · enrolment script.
- How is it measured?
- Cost per enrolment, trial-lesson-to-enrolment conversion, term occupancy rate.
- What does it connect to?
- Meta Ads · CRM and AI Automation · Sales Academy.
PROBLEMS
The 4 problems we see most often in courses and tutoring centres:
One campaign, the same message for everyone
KPSS candidates, YKS students and LGS parents see the same ad; the message fits nobody.
A rush as the term starts
Ads go live when enrolment opens; the learning phase eats the most productive weeks.
A lack of trust
If teachers, results and the student experience aren't visible, people from ads aren't convinced by the profile.
OUR SOLUTION
The system we build for courses and tutoring centres:
- 01
Exam-based campaigns
Separate messages, creatives and targeting for KPSS, YKS, LGS and language exams. For high-school students, ads are aimed at parents.
- 02
Mock exam and free lesson offers
A low-threshold first step instead of direct enrolment: a placement test or trial lesson. People arrive ready for the enrolment conversation.
- 03
Fast replies and follow-up
A reply within minutes to anyone who messages, and reminders and discount announcements through the term for those who haven't enrolled.
- 04
Teacher and results content
A trust-building profile with teacher introductions, lesson clips and student results shared with permission.
- 05
Enrolment call script
A conversation flow that answers the price question not with a price straight away, but with the student's goal and the programme.
SEASON CALENDAR
The advertising calendar for courses and tutoring
- 01
June – September
New term enrolments. The main enrolment season after YKS and LGS.
- 02
January – February
Mid-term break and second-term enrolments; intensive programmes.
- 03
3–4 months before the exam
For KPSS and language exams, enrolments cluster around the exam date; campaigns are planned to it.
Setup and the learning phase take 3–4 weeks; start at least a month before the busy season.
AD RULES
What to watch out for in course ads
- 01Ranking and success-rate ads must be provable; Turkey's Advertising Board can fine misleading ranking ads.
- 02Promises like "guaranteed score" or "guaranteed appointment" are not used.
- 03Ads for students under 18 are built to address parents; student images are used with permission.
RESULTS
A case from education:
FAQ
What courses and tutoring centres ask us most:
Do you also work with online courses?
Yes. Online exam prep academies can target all of Turkey, so the audience is larger; the system is built the same way.
How long before the term should we start?
At least 4–6 weeks before enrolment opens. Setup and the ads' learning phase need that time.
How big should the monthly ad budget be?
We recommend a monthly ad budget of at least ₺20,000; below that, the ad platforms can't get out of the learning phase. If separate campaigns run for several exams, the budget grows. The ad budget is paid directly to Meta, Google or LinkedIn; we never touch that money.
Will you train our enrolment team?
Yes. We train your setter and closer team through our Sales Academy: first we listen to your current calls and write a script for your sector, then we coach the team every week on real calls.
Services we use most in this industry
60-DAY GUARANTEE
Let's plan new term enrolments now
In a 30-minute call we review your current ads, message-to-enrolment rate and term calendar together.
