Italian University Admission Consulting, Istanbul
Herand Academy is a consulting center that helps Turkish students get admitted to Italian universities. Since launch, they had enrolled only 8 students. Despite running ads every month, most incoming leads weren't converting to sales.
Founder Prof. Dr. Deniz Herand kept saying 'we run good ads but something is missing.' The missing piece wasn't just the ads — it was the entire system.
In the first strategy session we set the goal: increase active student count at least 5x within 6 months. Ad budget would stay fixed (₺40K/month). Growth through better systems, not bigger spend.
For the first 2 weeks we didn't launch a single ad. We built the infrastructure instead: Go High Level CRM, Meta Pixel + CAPI, WhatsApp Business API, and n8n automations. Every lead arrived as a WhatsApp notification to the sales team within 60 seconds.
On week 3 we launched. 4 angles, 3 audiences, 8 creatives. Data showed which message worked — emotional story + social proof was the highest CTR combination.
In month 2 we scaled the winning creatives, killed the losers and A/B tested 3 landing page versions. A new offer (free 30-min university selection consultation) doubled lead quality.
From month 4 we focused on close rate. Lead scoring, follow-up sequences and Loom video previews pushed close rate from 12% to 34%.
After 6 months: from 8 to 87 students. 11x more enrollments on the same ad budget. CPL dropped 47% (₺850 → ₺450). Sales team close rate jumped from 12% to 34%. And Herand Academy became the largest consulting center in their market.
"When I saw that they weren't just running ads but rebuilding my entire system, everything changed. We now have 87 active students and more come every month."
Without funnel and follow-up, even the best ad loses half its impact. Build the machine first, then send traffic.
Calling leads within 60 seconds tripled our close rate. Speed equals money.
11x results on the same budget is possible. Don't change the conditions, change the system.
In a free 30-minute strategy session, we'll map a custom roadmap for your business.
