Lots of trials, few sales
An open free trial brings small users; the sales team doesn't know whom to prioritise.
B2B Software & Technology
For B2B software and technology companies: a demo request system.
You hit your target not with lead volume but with the companies your sales team wants to talk to. We build the ideal customer profile, LinkedIn and Google ads and fast hand-off to sales together.
₺6M+Ad spend managed
100+Brands served
25+Active clients
60 daysKPI guarantee
In short
- What?
- Ideal customer profile + LinkedIn and Google ads + demo requests handed to sales.
- Who is it for?
- B2B firms selling software or technology services to companies.
- What's included?
- Target company list · LinkedIn and Google campaigns · demo page · lead scoring · CRM.
- How is it measured?
- Cost per qualified demo, demo → proposal and proposal → sale rates.
- What does it connect to?
- LinkedIn Ads · CRM and AI Automation · Web Design and UI/UX.
PROBLEMS
The 4 problems we see most often in B2B software:
The wrong company size
While targeting enterprise customers, one-person businesses sign up; the ideal customer profile isn't clear.
LinkedIn looks expensive
Without tracking, cost per click looks high and nobody knows which campaign brings sales.
A gap between marketing and sales
Marketing says "we brought leads", sales says "quality is low"; there's no shared measurement.
OUR SOLUTION
A system built for B2B software companies:
- 01
Ideal customer profile and target company list
Industry, company size and decision-maker job titles are defined; LinkedIn campaigns are built on this list.
- 02
LinkedIn and Google together
LinkedIn to reach the decision-maker, Google to capture companies searching for a solution. Each channel works at a different stage.
- 03
Demo request page
A calendar instead of a form, a few pre-qualification questions and automatic reminders.
- 04
Lead scoring and fast hand-off
Suitable companies are scored and the sales team gets an instant alert.
- 05
Measurement through to the sale
Which campaign brings demos, proposals and sales shows up in one report.
SEASON CALENDAR
The advertising calendar for B2B software
- 01
January – March
New budgets open; buying decisions speed up.
- 02
September – November
Budget planning for next year; evaluations and demo requests increase.
- 03
July – August
Holiday season; decisions slow down, so the focus shifts to content and list growth.
Setup and the learning phase take 3–4 weeks; start at least a month before the busy season.
AD RULES
What to watch out for in ads in this sector
- 01Data collected through LinkedIn lead forms requires a privacy notice and explicit consent under Turkey's data protection law (KVKK).
- 02Competitor brand names aren't used in ad copy without permission.
- 03No bulk, unsolicited email or messages; follow-up continues only with people who gave permission.
FAQ
What B2B software companies ask us most:
What stage should our company be at?
If you have your first paying customers and your sales team can run demos, you're ready to scale with ads.
Do LinkedIn ads really work?
Yes, with the right target companies and a clear offer. Cost per click is high, so measurement through to demos and sales is essential.
Do you also do content and SEO?
Yes. Through our SEO and GEO service we create content so you show up in searches and AI answers related to your product.
Which CRM do you work with?
We build our setups in GoHighLevel. If you already have a CRM, we review it first.
Services we use most in this industry
60-DAY GUARANTEE
Let's reach the companies your sales team wants to talk to
In a 30-minute call we review your ideal customer profile and current demo process together.
