Lots of interest without the budget
Ads bring curious people whose budget or timing doesn't fit.
Real Estate
For estate agencies and property projects: a buyer acquisition system.
Buying a home is a big, long decision. We build the system that finds buyers with the right budget and timing, brings them to a viewing and follows up through to the sale.
₺6M+Ad spend managed
100+Brands served
25+Active clients
60 daysKPI guarantee
In short
- What?
- Ads by project and portfolio + buyer pre-qualification + viewing appointments + long-term follow-up.
- Who is it for?
- Estate agencies, property consultants, residential projects and firms selling to foreign buyers.
- What's included?
- Meta and Google ads · project landing page · pre-qualification form · WhatsApp follow-up · CRM · foreign buyer campaigns.
- How is it measured?
- Cost per qualified buyer, viewing and sale rates.
- What does it connect to?
- Meta Ads · Google Ads · CRM and AI Automation.
PROBLEMS
The 4 problems we see most often in real estate:
Dependence on listing portals
Clients only come from listing sites; the agency has no demand channel of its own.
Long decisions, short follow-up
A buyer who decides months later buys from another consultant who stayed in touch.
Foreign buyers are hard to reach
There's no campaign or process that builds trust with buyers in other languages and countries.
OUR SOLUTION
The system we build for real estate:
- 01
Project and portfolio campaigns
Separate ads and landing pages for each project or area: photos, video tour, location and payment options.
- 02
Buyer pre-qualification
Questions on budget range, purchase timing, mortgage or cash, and investment or residency goals separate qualified buyers.
- 03
Viewing appointments and follow-up
Fast replies to pre-qualified buyers, viewing appointments and follow-up messages across the decision period.
- 04
Foreign buyer campaigns
Turkish, English and Persian campaigns; trust content explaining investment and residency processes.
- 05
Consultant script
A standard conversation flow from the first call through the viewing to the offer; your team is trained through our Sales Academy.
SEASON CALENDAR
The advertising calendar for real estate
- 01
March – June
Spring buying and renting season; viewing requests rise.
- 02
June – September
Foreign buyers can see properties in person during their holidays; a good period for campaigns abroad.
- 03
September – November
Autumn activity and year-end investment decisions.
Setup and the learning phase take 3–4 weeks; start at least a month before the busy season.
AD RULES
What to watch out for in real estate ads
- 01Property listings and ads in Turkey must show the real estate trading authorisation certificate number.
- 02No promises of investment returns or guaranteed citizenship; citizenship and residency requirements are written with current official information.
- 03Some countries require a special category for housing ads; age and location options may be restricted when targeting abroad.
FAQ
What estate agencies ask us most:
How is this different from listing sites?
Listing sites share the buyer between you and your competitors. A buyer who comes through ads and your own landing page talks directly to you, and the list stays yours.
Do you advertise to foreign buyers?
Yes. We can target foreigners in Turkey and buyers abroad with Turkish, English and Persian campaigns.
How big should the monthly ad budget be?
We recommend a monthly ad budget of at least ₺20,000; below that, the ad platforms can't get out of the learning phase. If several projects or markets abroad are targeted, the budget grows. The ad budget is paid directly to Meta, Google or LinkedIn; we never touch that money.
Will you train our consultants?
Yes. We train your setter and closer team through our Sales Academy: first we listen to your current calls and write a script for your sector, then we coach the team every week on real calls.
Services we use most in this industry
60-DAY GUARANTEE
Let's bring the right buyers to your portfolio
In a 30-minute call we review your portfolio, target buyer and current demand channels together.
