In Turkey most service-business leads are lost inside WhatsApp: messages live on personal phones and follow-up lives in memory. A WhatsApp CRM turns every conversation into a tracked, measurable sales opportunity.
Response time is the key metric
At Deltacar, cutting response time from 2 hours to 60 seconds doubled the close rate with nothing else changed. At Vitadenta, a two-layer AI assistant lifted WhatsApp lead-to-appointment conversion from 4% to 9%.
1 October 2026 pricing change
Free-form replies and utility templates inside the 24-hour window are now charged per message, including third-party chatbot replies. The 72-hour window after click-to-WhatsApp ads remains free.
Five things to check in a CRM
- Official WhatsApp API integration
- Ad source tracking
- Conversions API connection
- Response time reporting
- Data ownership and KVKK compliance
