Since 1 August 2026, Turkish ads using AI characters indistinguishable from humans must say so clearly. Using an AI clone of a real person to imply they used or recommend a product is banned.
The five key changes
- Disclose AI characters clearly
- No AI clones of real people
- Only verifiable reviews
- 'Ad' label on paid influencer content
- Transparent targeting; no personal-data targeting of children
Should we keep producing with AI?
Yes. The regulation asks for transparency, not abstinence: test angles with AI, then scale the winner with real customer testimonials. This is not legal advice.
