After auditing 30+ Turkish study-abroad consultancies, the same 5 levers repeated. Here's the playbook.
1. Measure enrolled students, not leads
CPL drops are nice but misleading. CFOs care about CPA (cost per enrollment). Build the funnel math on that.
2. Country + program campaigns, not generic
'Study abroad' as one campaign = low relevance, high CPL. Split per country + program with dedicated creative and landing pages.
3. Appointment automation — the 5-minute window
WhatsApp + SMS within 5 minutes triples your show-up rate.
4. Standardize the sales script
5 min discovery, 10 min education, 15 min recommendation, 5 min pricing. 90 → 35 min, 15% → 38% close.
5. CRM discipline
Every lead a card, every cold lead a 6-month nurture. No more Excel.
Study-abroad consulting is a systems game, not an ads game.
Result
Get these 5 right and you'll see meaningful movement in 60 days. See /sektorler/yurt-disi-egitim-danismanligi.
